Project 13: Steampunk Costume Party Theme

Niche content scores highly in search algorithms when it is well crafted, finely tuned, and sharply focused.

This project is part of an attempt to explore a number of niches that have been identified. In this instance it is Steampunk themed parties and costumes.

What – Project 13

A tightly focussed site consisting of well tuned copy, and affiliate links to products that fit the theme, inspiring visitors to explore the stereotypical Steampunk theme for costumes and parties. Research and market surveys have shown that a “Steampunk theme” is distinct from accurate, practical Steampunk¬†style. It’s a party after all, not a performance piece, although there can be much overlap!

The theme covers everything from the Steampunk scene, in movies, literature and in popular culture.

Aviators and sky pirates, lady adventurers and gentlemen scientists Рall are fair game for the Steampunk costume theme party.

This is part of a set of projects, each focused around a specific niche, such as Burlesque, 1920s or Victoriana. The aim of the Steampunk costume theme microsite is to develop and use a set of tools, techniques and processes for creating and maintaining fresh, shareable content to drive affiliate link based sales. The Steampunk costume theme includes costumes, accessories, music and other party necessities from a range of suppliers, curated into an attractive site with the minimum of ongoing effort.


Online through a hosted site (, publicised through Twitter and Pinterest.


Ongoing, with focussed advertising and content refresh in the lead up to Halloween and the Christmas season when demand for costumes – including Steampunk themes – traditionally increases.


Self-hosted WordPress site, with appropriate product feeds drawn from affiliate sites, and manually sourced affiliate links to stores such as the Amazon store. The functionality of WordPress and of Twando are used to allow easy scheduling of updates to the site, and to social media. WordPress is secured by manual configuration, and through use of the Wordfence security plugin.


Regular review and tune up at least quarterly. Full 12 month cycle required to gauge the effectiveness of the process and project.

Feature Image: from our own collection

jon Written by:

As half of the team behind, I am a serial starter of things, beginner of projects. I work in bits and in bytes, in words and paragraphs; I work in wood, metal, and paper, in fabric and in leather; I work in fits and in starts. Most of all I work intermittently and inconsistently.

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