Niche content scores highly in search algorithms when it is well crafted, finely tuned, and sharply focused.
What – Project 17
A tightly focussed site consisting of well tuned copy, and affiliate links to products that fit the theme, inspiring visitors to explore the stereotypical Burlesque and Cabaret theme for costumes and parties. Research and market surveys have shown that a “Burlesque and Cabaret theme” is distinct from accurate, practical Burlesque and Cabaret style. It’s a party after all, not a performance piece, although there can be much overlap!
The theme covers everything from the Burlesque and Cabaret scene, in reality and from popular culture.
From Liza Minelli as Sally Bowles in Cabaret to Cher and Christina Aquilera in Burlesque – all are fair game for the Burlesque and Cabaret party theme.
This is part of a set of projects, each focused around a specific niche, such as Steampunk, 1920s or Victoriana. The aim of the Burlesque and Cabaret costume theme microsite is to develop and use a set of tools, techniques and processes for creating and maintaining fresh, shareable content to drive affiliate link based sales. The Burlesque and Cabaret costume theme includes costumes, accessories, music and other party necessities from a range of suppliers, curated into an attractive site with the minimum of ongoing effort.
Online through a hosted site (burlesque.themeYourParty.com), publicised through Twitter and Pinterest.
Ongoing, with focussed advertising and content refresh in the lead up to Halloween and the Christmas season when demand for costumes – including Burlesque and Cabaret themes – traditionally increases.
Self-hosted WordPress site, with appropriate product feeds drawn from affiliate sites, and manually sourced affiliate links to stores such as the Amazon store. The functionality of WordPress and of Twando are used to allow easy scheduling of updates to the site, and to social media. WordPress is secured by manual configuration, and through use of the Wordfence security plugin.
- CSV Importer
- Commission Factory
- Amazon affiliates
- Etsy Affiliates
- Twando.com (“you can-do with twando”)
Regular review and tune up at least quarterly. Full 12 month cycle required to gauge the effectiveness of the process and project.
Feature Image via flickr.com commons