Project 11: 1920s Costume Party Themes

Niche content scores highly in search algorithms when it is well crafted, finely tuned, and sharply focused.

This project is part of an attempt to explore a number of niches that have been identified. In this instance it is 1920s and Gangster themed parties and costumes.

What – Project 11

A tightly focussed site consisting of well tuned copy, and affiliate links to products that fit the theme, inspiring visitors to explore the stereotypical 1920s and Gangster theme for costumes and parties. Research and market surveys have shown that a “1920s theme” is distinct from historically accurate “1920s style”.

The theme covers everything from the 1920s and 1930s, in reality and from popular culture.

From Al Capone to the Great Gatsby, from flapper girls and speakeasies to swing dancing and the Great Depression – all are fair game for the 1920s costume theme.

This is part of a set of projects, each focused around a specific niche. The aim of the 1920s costume theme microsite is to develop and use a set of tools, techniques and processes for creating and maintaining fresh, shareable content to drive affiliate link based sales. The 1920s costume theme includes costumes, accessories, music and other party necessities from a range of suppliers, curated into an attractive site with the minimum of ongoing effort.


Online through a hosted site (, publicised through Twitter and Pinterest.


Ongoing, with focussed advertising and content refresh in the lead up to Halloween and the Christmas season when demand for costumes traditionally increases.


Self-hosted WordPress site, with appropriate product feeds drawn from affiliate sites, and manually sourced affiliate links to stores such as the Amazon store. The functionality of WordPress and of Twando are used to allow easy scheduling of updates to the site, and to social media. WordPress is secured by manual configuration, and through use of the Wordfence security plugin.


Regular review and tune up at least quarterly. Full 12 month cycle required to gauge the effectiveness of the process and project.

Image: ca_20150326_012 via

jon Written by:

As half of the team behind, I am a serial starter of things, beginner of projects. I work in bits and in bytes, in words and paragraphs; I work in wood, metal, and paper, in fabric and in leather; I work in fits and in starts. Most of all I work intermittently and inconsistently.

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